AOL Sues Advertise.com for Trademark Infringement

AOL is suing Advertise.com for trademark infringement, with the Internet giant claiming that the name and the design are very close to its own Advertising.com and Ad.com, while also offering very similar services. AOL believes that this could arise some confusion among customers, who may believe that Advertise.com is somehow associated with the company. “Advertise.com recently commenced use of the virtually identical and confusingly similar designation Advertise.com and design in connection with the same and complimentary services as those offered by Plaintiffs under their federally-registered Advertising.com name and marks and their Ad.com name and marks,” the lawsuit filing reads. “Through its conduct, Advertise.com has created circumstances whereby members of the public and members of the relevant trade are likely to be led to incorrectly believe that Advertise.com and its services are authorized by, sponsored by, or affiliated with Plaintiffs.” The claim is somewhat shaky as, while there is some resemblance between the Advertise.com and Advertising.com names, there are few who would actually confuse the two or believe that the former is somehow associated with AOL. But things are even more dubious with the Ad.com claim. As Domain Name Wire reports, AOL has never actually ...