L’Oreal to Come Out with Eyelash Serum for Longer Lashes

Three years of intensive research have paid off, as cosmetics giant L’Oreal is currently preparing to release a new product on the international market, a serum that, if successful, will literally make mascara redundant. Said product is believed to be based on recent medical findings and to lead to longer and thicker eyelashes by prolonging the amount of time of growth of individual lashes, as The Telegraph can confirm. Since long, luscious lashes have always been held as a sign of beauty and grace, researchers at the L’Oreal laboratories in Paris started thinking about ways to make them longer and thicker. They began by analyzing the growth of lashes and bodily hair, and noticed that, while head hair could grow up to three years, a lash’s life cycle was limited to only three months. This means that individual lashes grow for three months and then fall, which means their length can be influenced by prolonging the amount of growing time. In doing so, the number of lashes on the lid is also increased, which, in turn, translates into longer and thicker lashes without mascara. Based on these findings, L’Oreal developed a serum that would be sold over the counter for the lengthening of eyelashes and that literally aimed at replacing traditional mascara from wome...